I managed to flash, and the issue has gone after flashing:
1. Unlock via EVK (as shown in the screenshot above)
2. Replace EVK with TLSR9 DEV KEY (JTAG) on the fly.
3. Flash via JTAG Burn (to be able to run ICEman, I had to do a reset (hold SW6 (flash reset)->push SW1 (chip reset) ->release SW1 (chip reset) -> release SW6 (flash reset))